Dance Move Over, Riff: How the Algorithm Ate Rock's Soul One Short-Form Video at a Time
When the most important skill a rock musician can have is knowing how to hook someone in the first three seconds of a vertical video, something has gone catastrophically wrong. We're watching an entire generation of would-be guitar gods trade six-string mastery for ring light setups and trending audio — and calling it a career. Fool Cool Rock is here to say what everyone's thinking but too scared to post.